Angela Baidoo

Following her graduation from the renowned London College of Fashion, UAL, Angela went onto secure a position with luxury brand Burberry, working with the British heritage house during the early 2000s. Throughout her career, she has learnt to pivot by traversing the fields of design, product development, fashion forecasting, and journalism. Contributing to key brands, universities, and fashion publications within the industry, including Who What Wear, Vogue Business, Drapers, Shondaland, and Istituto Marangoni. While her work as a Senior Fashion Editor for The Impression has seen her report on major runway shows during New York, London, Milan, and Paris fashion weeks, and secure exclusive interviews with creative directors as diverse as Ian Griffiths of Max Mara and Roksanda Ilinčić.

Angela has further expanded her skills into the world of trend forecasting, working with the leading futures forecasting agency, WGSN, where she developed a keen instinct which helps her answer key questions around what will come next for the fashion industry.